People these days are getting more and more materialistic, in part because they are influenced by the western ideals, in part because the times we live in are very different than only a couple of decades ago: the speed at which one's going through daily routine, and the daily stress, make it hard to let us open our minds and souls. However, only time will tell if that is a good thing or a bad thing. I personally think it is a bad think, but it is just an adaptation to the modern's world standards