1 Think of an advertisement on television you think is particularly successful. Which of the following techniques does it use?
Why do you think it is successful? Describe it to your partner. Do you like it?
Why?/Why not?
memorable jingles a continuing story celebrities or famous people humour moral judgements or standpoints
cartoons
beautiful scenery unusual events
2 What techniques used in advertisements annoy you? Why?
3 How do you think an advertisement on the printed page works? What makes it different from one on television?
