1 Choose the correct article in the text below
(=zero article).
Promoting brand names
What is it that makes the promotion of
(1) a/e brand name successful? Advertisements
for (2) an/ 8 insurance, for example, play on
our need to feel safe; those for clothes may
appeal to our need to belong to (3) a/9 group
or to have (4) the / a desirable lifestyle. Many
brands appeal to what we would like to be
rather than what we actually are. Modern
advertising paints the picture of an ideal life -
and yet (5) a/ the world it portrays still feels
familiar. Indeed, the more often our self-image
matches that promoted by (6) a/8 brand, the
stronger and more successful (7) the /e brand
image becomes.